UI & UX App Design

From touch to trust: UX that inspires.

Even the best app is useless if it is not understood. Good user experience (UX) and a well-designed user interface (UI) make your app intuitive, aesthetically pleasing and functionally powerful. Our experienced team creates digital experiences that inspire users and build long-term loyalty – with smart processes, in-depth user research and state-of-the-art technology.

Joy of Use.
The path
to the goal.

With many years of experience and proven methods, we develop user experiences that focus on the user and give them the security they need to perform actions. With clear information architecture, intuitive usability and appealing app design. We develop holistically, but are also happy to step in where you need us.

Strategic UX design

Good app design begins with a well-founded user experience (UX) strategy. This results in an app that understands your users – and not the other way around.

Research & Analyse

Sound data instead of gut feeling: we identify market potential, understand user needs and lay the foundation for a targeted UX strategy.

Personas & Scenarios

Targeted features instead of overloaded apps: with clear personas and realistic scenarios, we develop applications that offer exactly what users really need.

Information architecture

Find what you're looking for quickly instead of searching for ages: a well-thought-out structure ensures intuitive navigation and a smooth digital experience.

Concept & Wireframing

Clarity instead of misunderstandings: early visual concepts make ideas tangible and accelerate the path to the optimal product.

Prototyping & Testing

Testing instead of guessing: By quickly testing iterative prototypes, we optimise user guidance and minimise risks.

Visual design & branding

Recognisable rather than interchangeable: a strong UI design connects your brand with intuitive UX – for an app that sticks in the memory.

Intuitive user interface (UI) design. Aesthetics and functionality combined.

A clear app design for a strong brand identity. A well-designed app builds trust, improves usability and increases conversion. Our design team develops UI concepts that perfectly represent your brand and optimise user guidance.

Brand development & corporate design

A consistent corporate design strengthens recognition and trust by consistently conveying brand values – we take this into account from the first screens to the final app.

UI concepts & screen design

Well-thought-out UI concepts are at the heart of every app. We design intuitive interfaces that guide users effortlessly to their destination and impress with clear layouts and consistent interactions.

Design systems & style guides

The larger an app becomes, the more important a design system is. We create reusable UI components and style guides that ensure a consistent and future-proof design.

Schedule a strategy meeting!

Interaction Design & Micro-Interactions. Every animation matters.

Micro-interactions and smart animations add more dynamics to your app and improve user guidance. They help provide feedback, make processes easier to understand, and create a more natural user experience:

Smooth animations for a pleasant user experience
Clear visual cues for better interaction
Feedback mechanisms that guide and motivate users

Our UI/UX tools

UX checkups & optimization

You already have an app, but user numbers are falling short of expectations? Our UX experts identify pain points and optimize your design in a targeted way—for higher conversions, longer usage, and a better user experience, as well as style guides that ensure a consistent and future-proof design.

UX Audit & Expert Review

A detailed UX analysis of your app reveals untapped potential. Experts assess whether design, interaction, and usability align with best practices and provide clear recommendations to improve the user experience and remove possible barriers.

Heatmaps & User Behavior Analysis

How do users actually interact with your app? Heatmaps provide an instant overview of which areas are used most and where users drop off. This data helps you optimize navigation and interaction points in a targeted way—reducing friction and increasing conversion rates.

Remote Usability Testing with Real Users

To evaluate the user experience realistically, the app is tested under real-world conditions. Users complete specific tasks while their behavior is analyzed. This helps uncover hidden issues early and resolve them in a targeted way—before they negatively impact user retention.

User Surveys & Feedback Analysis

Direct user feedback is the key to a successful app. Through targeted surveys and qualitative analyses, weaknesses are uncovered and opportunities for improvement are identified. This leads to concrete actions that improve usability and increase user satisfaction.

A/B Testing & Conversion Optimization

To evaluate the user experience realistically, the app is tested under real-world conditions. Users complete specific tasks while their behavior is analyzed. This helps identify hidden issues early on and fix them in a targeted way—before they negatively impact user retention.

When is a UX checkup useful?

When users drop off early
When the conversion rate falls short of expectations
When your app feels confusing or hard to navigate
When you want to use user feedback effectively
When you want to further develop and improve your app

Book a UX checkup!

Customers who trust us.

Why ORCAYA?

Owner-managed agency
80+ successful app projects
10+ years of experience
40+ bright minds

With ORCAYA we have been able to efficiently expand the mobile app offering for our customers in the workshop segment. The collaboration has always been constructive and the results extremely visible very quickly.

Krunoslav Bagaric

CEO Topmotive

Together with ORCAYA, we developed a new, app-controlled generation of LED construction floodlights that simplifies everyday work on construction sites. The innovative technology enables centralized yet flexible lighting control.

Antonia Sprissler

Project Manager Digital Business & Marketing

For pharmacies digital transformation is a diverse challenge. As Germany's largest pharmaceutical trade publisher we have partnered with ORCAYA to create a B2B2C platform for digital pharmacies. Thanks to state-of-the-art technology, short implementation cycles and fast, uncomplicated coordination, we can also respond to pharmacies' requests at short notice.

Sarah Wessinger

Head of apotheken.de |
Mediagroup Deutscher Apothekerverlag

ORCAYA takes the digital value creation of our group to the next level. We are grateful for the efficient and targeted collaboration and pleased to have such a reliable partner by our side.

Grischa Zimmermann

Head of digitalization | DER KREIS | Group of affiliated companies

Let’s turn your app into an experience!

Whether it’s a new concept or a redesign, Timo will walk you through the next steps and ensure a seamless handover to our UI/UX team.

Get in touch now!